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Hire Content Writing and Editing Staff in the Philippines

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How to Hire the Best Content Writers 

Before hiring content writers, employers and recruiters should have a basic understanding of what content writers do and how you can benefit from them. When it comes to running a business, big or small, boosting your online presence is highly important in order to do well. As a result, content marketing is in high demand as consumers are increasingly more dependent on the internet to research on the best products and services for them. Businesses who strive for success must enhance their online marketing to have a digital presence enabling them to reach out to more of their consumers.

What do content writers do? With businesses today relying on the internet to boost their clientele, the need for good content to market a company’s products and services has become necessary. HIring a skilled content writer as part of your team will help get your platform out there to your target consumers in a smart, strategic and effective way.

Content writers help businesses reach out and engage with customers by creating content on their services/products in a persuasive and captivating manner. These capabilities are key components in increasing the market of your business which ultimately increase its sales. If your business needs to enhance its consumer engagement online, hiring a content writer is would be a good investment for your brand.

Why should you Hire the Best Content Writers?

At the heart of today’s marketing world, content is king. With businesses not only relying on traditional advertising and PR, but online marketing also runs on content. Big brands and startups alike invest in content creation and content marketing to build their brand visibility. However, writing content that is high quality and engages your target audience takes a certain skill. Because of this, companies hire the expertise of writers and editors for their content development needs.

Does your business need a Content writer? When it comes to deliberating whether hiring a content writer is necessary for your business, it is important to identify what your business needs in regards to content marketing. Here are some reasons many businesses hire skilled content writers for their marketing needs:

  • To create long-term strategies that dominate search engines
  • To engage site visitors on their online platforms
  • Retain loyal customers

Your business’ consumer engagement it is important to produce high-quality content to ensure that your target audience will be reached. Skilled content writers also help in making your products and service a lot more credible and reliable as they have the ability to help inform your consumer on the different features that your business has to offer.

As a result, consumers who visit your online platform are more likely to trust what your products and services are offering, due to the informational and well-written content.

What Skills should you look for when hiring a Content Writer?

During the process of hiring a skilled content writer, it is highly important to look into the capabilities of each candidate vying for the position. One of the main things a content writer should provide is a few samples of their written work. From these samples, you can immediately tell if their body of work meets your business’ standards.

Although skill sets don’t answer everything about the potential candidate, you can still gain a good understanding of their abilities and whether they are able to produce the work that you require. Here are some qualities that you should look for when hiring a content writer:


An important asset to have as a content writer is creativity, having the ability to formulate new concepts,as well as having fresh new takes on older concepts is highly valuable when it comes to producing new content. A creative content writer will help your business come out with new innovative content that will help catch your customer’s attention.

Organised and Meets Deadlines

Being organised is integral to being a content writer, scheduling and staying on top of deadlines is one of the factors that separate good content writers to the best content writers. Having a well-organized content writer will reassure you as the client that content will be produced and published on time.

Good Understanding of SEO

Skilled content writers are ones who stay on top of SEO (Search Engine Optimization) trends, that help your content be effectively reached by your consumers. It is important to come up with friendly title and descriptions in which keywords are used effectively, as well as being able to keep up with Google’s latest algorithm.

Good Researcher

Being a good researcher is key to good content writing as it strengthens credibility and value to the work produced. Hiring a content writer who’s able to find trustworthy and interesting information that comes from reliable sources is vital. As a result, the content produced for your business has both value and credibility, which will ultimately reflect positively on your business’ services in the long run.

Good Communicator

Hiring a content writer who can communicate well with you as their client is highly integral, as such writer must be able to understand what your business needs and what standards they should adhere to. Communicating from both ends of the client and content writer must be strong in order to produce the best possible content for your business.   

Proofreading Skills

Part of being a good content writer is the ability to proofread, finding a candidate who possesses patience, discipline and a good eye for detail is highly beneficial. Hiring a content writer with editing skills is very useful as he or she is able to improve and analyze their own work.

Up-to-date with Trends

One of the most important and valuable qualities to look for when hiring a skilled content writer is one who is always up-to-date with the latest trends. Taking on a content writer familiar with your business’ field is a plus as they have extensive knowledge of what your business is about and as well as your clientele. A content writer up-to-date with trends will help you produce content that is relevant today and will potentially get your customer’s attention.


This quality in a content writer is highly valuable, as such a content writer is able to adjust to new writing styles and tones that fit your business’ brand. Having a content writer who is able to adapt in regard to the type of content ask from them, will help ensure that you can get more than one type of content from them.

How much is the usual rate for Content Writers?

Here’s a quick table comparing the average annual local rates of content writers from four different countries. All salaries and hourly rates are based on PayScale.

  Average Content Writer Annual Salary Average Content Writer Hourly Rate
United Kingdom GBP 20,489 GBP 8.36
United States USD  47,669 USD 16.40
Canada CAD 38,101 CAD 17.75
Australia AUD 50,543 AUD 24.82

To reduce costs, various businesses from startups to larger firms from Western countries such as the UK, Australia, Canada and the United States have opted to recruit skilled content writers with outsourcing providers. 

At Cloud Employee, we understand the growing need for businesses to find alternative solutions to boost their brand and digital presence. To make IT outsourcing in the UK and across the globe more accessible, we offer competitive industry rates for hiring the best offshore content writers in the fastest amount of time possible.

What interview techniques should you use to hire the best Content Writers?

When it comes to hiring the best content writers it is important to conduct interviews to further assess whether the candidate would be the right fit for the job. It is highly encouraged to use interview techniques to get the most information out of your potential content writer. When conducting the interview you must look into different factors to find the best candidate for the position.

On the first part of the interview process, a video conference call will be conducted enabling you to communicate with each candidate at a more personal level. During the call, you can ask the candidate about them about their previous work, you can ask the following questions:

  • What was your previous work about?
  • When faced with an issue, how did you resolve it?
  • Was your previous client satisfied with the work that you produced?
  • What is the most challenging thing about being a content writer?
  • When it comes to researching, how long does it take and how in depth do you delve in?

During the interview, you are also able to assess how well the candidate communicates with you as well as whether you can picture yourself working with them.

The second part of the interview process will test out the writing capabilities of the candidate. Assign them with a writing task such as an article or blog post, with a few specifications such as the style and tone of the task. Once the write up is submitted, you can then assess whether the work that they produced meets up with the requirements that you have given and if the work produced meets your standards. You can tell a lot about a candidate’s capabilities from what they have produced on the page.

How can Cloud Employee help you?

Cloud Employee connects businesses to professional content writers and editors in the Philippines. Our custom-recruitment process and direct management empower you to hire and work with a dedicated content writer who has the creativity and the right skills to deliver quality content your business needs.

Simply email us your content writer requirements. Our team goes to work, sourcing for highly skilled writers with solid writing experience. We forward you a shortlist of candidate CVs that make the cut and you select those whom you want to interview. We can also set up technical testing should you require it. This way you’re sure that the content writer you hire with us meets your requirements. An account manager on-site will guide you throughout the process.

Once your dedicated content writer and editor is onboard with your in-house team, they work exclusively for you. You manage them directly from our Philippine offices, where they report to you on the same business hours as you do. Workspace, IT support, software, hardware - everything your writer needs to get the work done is provided.

We handle everything else - HR and payroll, taxes, insurance, licensing, permits, office facilities - all general admin that can get in your way. This means you can give your whole attention to managing your dedicated content writer and growing your business.

Blog posts, product descriptions, social media copy, website content, metadata, ebooks, white papers, press releases, newsletters, and other marketing collaterals - writing, editing, and even promoting all these content pieces take a highly skilled,  creative writer. When looking for a writer that can share your brand vision, capture your brand voice, and help you hit the deadlines, you can find one when you hire with Cloud Employee.

What is the dedicated hiring model?

The Dedicated Hiring Model seamlessly incorporates your dedicated offshore team with your in-house developers further reducing miscommunication and allowing the offshore content writer to become part of your project’s methodologies and infrastructure.

Due to its flexibility, it is considered the best engagement model. You or your in-house team can request administrative talents, equipment and resources at any given time according to the project requirements. The dedicated hiring model allows in-house teams to easily scale up or scale down.


  • Great for long-term projects with a constantly changing project scope and undefined specifications
  • Predictable budget despite an indefinite project scope
  • You will have full knowledge and control over the recruitment process, candidate selection, and management of their offshore team
  • Content quality can be fully monitored, assessed and assured
  • The offshore team gains a deeper understanding of the client’s objectives, goals, standards and expectations
  • The offshore team exclusively works for you

At Cloud Employee, your dedicated Content writer works exclusively for you at your preferred time zone. Enabling the both of you to work together at the same time, further reducing any communication issues and inconveniences. Your offshore content writer will also have access to your preferred tools and software, further making them an effective and efficient extension of your in-house team.

Combining the dedicated hiring model and Cloud Employee’s 20 years of experience in the IT outsourcing industry, our team came up with a business model truly unique and effective for outsourcing content writers. Our business model has simplified the hiring process, made working practices flexible, and bridged the gap between both teams—all for a competitive industry rate. Thus, Cloud Employee believes our business model works better than outsourcing.

Why Hire Offshore Content Writers with Cloud Employee

  • Access to the best tech talent in the Philippines
  • End-to-end client control from custom-recruitment to direct developer management
  • 100% Dedicated Developers working on mirrored working hours
  • Full client support with our After Care Team


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